What is the best CRM for a startup/business?

 CRM is definitely a must-have tool almost for any business helping you to manage all the company's relationships and communications with customers and potential clients. It analyzes customer data and generates reports building a strong link between an organization and its customers. To pick the most effective solution for your business, first take into account your business strategy, company’s format, and type of the product you offer. No matter if you are just starting to grow or you are a large business organization already, CRM will allow you to:

• retain your customers and capture new leads;
• control your employees activity and progress;
• develop specific customer service templates;
• collect and analyze statistics of done and broken deals;
• automate a lot of processes helping you run the business.

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There are four types of CRM for different business objectives:

• Operational CRM. The main purpose of operational CRM is generating new leads. It is mainly focused on customers and the direct interaction with them.
• Strategic CRM. It is focused on the cooperation with big clients, who can bring a significant profit to your business without the need to boost the business’ performance too much.
• Analytical CRM. Analytical CRM is aimed to collect and analyse the marketing data helping your business acquire new target audiences and retain the old ones.
• Collaborative CRM. Collaborative CRM is aimed to provide the streamlined interaction between several business establishments at once offering a set of tools that allow communication support between your business’ separate departments.

When you define your goals and type of CRM solution, make sure that it has a user-friendly interface, it is easily integrated with third-party services, and also fits your budget.

Here are some great CRM solutions you can try:

1. HubSpot CRM is the most robust free CRM which is an excellent choice for small businesses looking to get into CRM for the first time, since it's free. However, it gets costly when you start to add premium functionality.
2. Freshsales will help you to manage your leads, ranking them by importance, assigning them to your salespeople and scheduling followups. You can easily track all your leads from the moment they appear to the moment you successfully close the deal.
3. Pipedrive is great for small business because it's all about focusing on getting more sales and actively managing your deals. It’s easy to set up sales process as CRM helps to predict any issues before they occur, which is a dream come true for any sales manager.
4. Zoho CRM offers plenty of power, a decently intuitive interface, and a vast collection of advanced features and third-party integrations.
5. Agile works as all-in-one CRM solution for small business focusing on three points: marketing automation, customer service, sales.

If you decided to implement CRM inside your business, I would personally recommend such solutions as Salesforce (for large business establishments) and Zoho (for startups and small businesses).

Hope it will help you to find the most suitable solution for your business from this list. Here are also some useful tips on how to get the maximum profit from CRM implementation.